Our Mission

Protect your skin. Protect our reef.

Raw Love was born in the ocean. Everything we make is meant to give back to it.

What we promise

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Non-nano zinc, only

Non-nano zinc oxide is the one and only active in every Raw Love product.

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Ingredients you know

Organic oils, beeswax and butters. Nothing you need a chemistry degree to read.

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Gentle on everyone

Kind to sensitive skin and eyes, from keiki to kupuna.

Snorkeling next to a sea turtle in Maui

A voice for the ocean

Turtles, dolphins and coral can’t speak up for themselves. So we speak up for them, every single day.

The reef is where we swim, work and play. Keeping it healthy starts with what we put on our skin before we jump in.

Flip your bottle

“Reef safe” isn’t regulated. NOAA lists these ingredients as harmful to coral and sea life. Look for them on the back of your sunscreen.

  • Oxybenzone
  • Benzophenone-1
  • Benzophenone-8
  • OD-PABA
  • 4-Methylbenzylidene camphor
  • 3-Benzylidene camphor
  • Nano-titanium dioxide
  • Nano-zinc oxide
  • Octinoxate
  • Octocrylene

What they can do to coral

  • Coral bleaching
  • Damage to coral DNA
  • Harm to baby coral

Raw Love: the only active is non-nano zinc oxide. None of the 10 above.

Source: NOAA National Ocean Service

Mom, dad and little girl walking hand in hand on a Hawaii beach

5 simple things you can do

1Read before you buy. Check the active ingredients on every sunscreen.
2Cover up. A hat and a rash guard mean less sunscreen in the water.
3Look, don’t touch. Never stand on or touch coral.
4Leave it cleaner. Take your trash home and pick up one more piece.
5Pass it on. Tell a friend what you learned today.
The Raw Love mineral sunscreen lineup

Small business, big aloha

We don’t write one big check to one big corporation.

Since 2015 we’ve donated sunscreen to hundreds of groups, from youth sports tournaments and hiking and climbing clubs to medical teams, Girl Scout troops and ocean science labs. Small business supporting small business, that’s how we do it.

Our community

Moments from the Live to Thrive Retreat, 2025.

Raw Love SPF 15 mineral lip balm held up against a sunset
Raw Love mineral sunscreen tin held in an open hand
Raw Love mineral sunscreen stick held in hand
Raw Love mineral sunscreen stick being applied to skin

The big dream

Grow big enough to start our own nonprofit, and take on more ocean conservation projects, so the reef we swim in today is still here for our keiki.

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